It’s a competitive world out there, and you need to make sure your company isn’t losing out to rivals. One of your best assets is your existing customer base, so as well as gaining new customers you need to make sure that you keep them on board. The best way to do this is through your company’s branding.
While you don’t need a great thick folder detailing every last minute detail, you should have clear guidelines to ensure your branding is always consistent. But what should you think about when using this branding?
Choose your fonts
When deciding on your fonts, think about what tone you’re trying to set. Typography is a huge field within the graphic design industry and there are countless numbers of fonts to pick from, so you need to choose wisely here. You might want to play it safe and choose from the core group that tend to be popular i.e. arial, calibri, or you might want to go for something completely different to stand out from the crowd i.e. aleo bold. Above all, make sure that all your fonts are immediately legible.
Try to limit the number of different fonts you use as well. While you may want at least a couple – one for headings and one for body text – ensure that these complement each other.
Also think about what print media you’re going to need. You’ll likely want business cards, as well as letterhead printing and perhaps flyers. Brochures and postcards could also be an option. The key here is to invest in high quality printing, with consistent branding across the lot. Test different fonts on all the printed materials you’ll be using, and make sure the ones you choose look good on every single option. To help you, check out some of the many blog posts we have on stationery printing here at PrintUK, Blog post: Why your business needs custom stationery.
Think about colour
As with fonts, you want to ensure that the colours you choose for your branding look great across all your business materials. While one shade might look fantastic on your computer screen, that doesn’t always translate to printing on paper. Play around with a few different options before deciding on the perfect hue.
While you’ll again want to be consistent with colours across your branding, especially in terms of the company logo, there’s a little more leeway when it comes to colour. For example, the same label in two different colours is a great way to differentiate between similar products. Remember: You need to create your corporate colour palette distinguishing the exact colours (and there references) so that any new material ordered carry a consistency throughout your business branding and design.
Get your brand out there
When customers find a brand they like and trust, they will recognise it and spread the word. With the help of a good printing and design company, like PrintUK.com, you can make sure it’s your word they’re spreading!