Folded leaflet printing and design

When people read a paperback novel, they start on the first page and proceed logically to the end. Although a much shorter journey, most readers will follow the same process when examining the printed leaflet they have picked up from a counter or dispenser, or personally received from your company or organisation.

Appreciating this, it pays to take time to consider how you want their journey to progress. A key to finding the best way to present your content is to set a clear objective for it. This might be as a marketing device to encourage people to buy key products online or by telephone and enquire about the services you offer, or occasionally the leaflet might simply be a ‘retain for later use’ information piece.

The starting point

Once you have set your objective you can then design your leaflet to give you the best chance of achieving it. Taking a standard A4 tri-folded leaflet, you have six sides to use. The cover, again like a paperback, should attract reader attention and give them a reason for opening it. As they do, they’ll see two further pages at almost the same moment. One will then open out to allow the leaflet to lie completely open. This page is a useful place to offer some important tips, or key benefits, and these can then be expanded upon on the three inside pages.

The inside view

These have been opened out and can be viewed either separately or as one. Again, how you use this area depends on what you are trying to achieve. For a list of products or services, or the key points or steps in an information-providing process, you are likely to use each page separately. However, suppose you were providing details of a single product or, say, some home safety information. Here, you might present a single image in the centre with the information set around it to refer to each different area.

Effective closure

Closing your brochure again, we return to paperback readers. Often, they will go to the back cover for key information about the story. With your brochure, make sure this page provides all the contact information they’ll need, plus an encouragement for the reader to immediately take the action you want.

Using the above process, please also take advantage of our valuable folded leaflet printing and design tips. They will help you create a stylish product – one that can also easily be read and actioned. Also checkout one of our previous blog posts:  ‘Leaflets: holding your reader’s attention and avoiding the bin’ as this should also prove useful in creating and printing the most effective impactful leaflet.

If you have any other questions, simply call our friendly and experienced team on 0845 2993 923 now.


Join the conversation! 1 Comment

  1. […] ranges and choose the pieces that will have the greatest visual effect and tell the best story: (Taking your readers on a journey through your leaflet.) Think outside the box – it may not necessarily be your high end items, or even your biggest […]


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About is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: If you would like to get in contact you can email us at : or call on 0845 2993 923


Branding, Graphic Design, Leaflets, Marketing, Printing,


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