brochure printing, brochure design. brochure marketing

Brochures are one of the most simple but effective ways to market your business. By presenting your target customer with a lightweight, eye-catching collection of key information regarding your product, you give them a tactile point of reference for what you sell. Even in the days of sophisticated online marketing techniques, the physicality and straightforwardness of a good brochure remains powerful.

Here are four of the main benefits you can enjoy when marketing your company with brochure printing:

Convey a lot of information at low cost

Thanks to the cheap printing available at PrintUK.com, you can create your very own high quality brochure, even if your budget is limited. The fact that you can squeeze so much information into this one marketing tool means you can cut down your advertising budget in other areas. This is great for the small startup looking to make a name for themselves while keeping their expenditure under control during that crucial first year.

It is exclusively your space

Even a large scale ad in a newspaper or magazine will be fighting for the reader’s attention with about a dozen other companies. The brochure is all yours – a relatively large, though portable, space for you to sell your product or service to your target buyer. You have 100% of their attention, without interruption.

Brochures are very versatile

Once you decide to create a brochure, the options are endless. From compelling newsletters to artistic tri-folds to catalogues, photo albums and more, there are a dazzling range of usages to which a brochure can be put. This versatility makes them suitable for just about any company.

Simplified interactivity

Modern marketing techniques, like those used in social media campaigns, prompt the potential customer to interact in some way with the company. Though they may be one of the oldest forms of advertising out there, brochures score high for interactivity, as the customer can take them, read them and digest them in their own time. This is not a poster they can walk by, a radio spot they can turn off or a pop-up ad they can quickly minimise. It’s an engaging, real object with which they can engage.

If you want to truly harness the power of brochure marketing checkout out of our previous blog posts: Beginning your brochure: 3 Key Tips on Presentation , then contact Print UK today. We are specialists in high quality brochure printing that will bring a professional, compelling sheen to your next campaign.

Advertisements

Join the conversation! 2 Comments

  1. Reblogged this on edwardquaye and commented:
    Great stuff!!!

    Reply
  2. I think the article’s mention of how brochure printing can actually save you money in overall costs would be a huge benefit for any business. It states that since you can convey large amounts of information on a small space, it allows you to allot extra money to other forms of advertising for your business. I have also read elsewhere that printing brochures for your business are also advantageous since it is a physical approach to advertising which potential customers will appreciate.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

Category

Advertising, Direct Mail, Graphic Design, Marketing, PrintUK.com

Tags

, , ,