Postcard printing and design

We know that blog posts offering tips often use larger numbers than this, but we are concentrating here on two key uses for the stylish 330 gsm colour gloss postcards you can design and print through PrintUK.com. In terms of the design and content itself, you’ll find useful tips in our recent blog postings ‘Content and design tips for powerful leaflets that get you results‘ and ‘3 colour design tips for creating fantastic leaflets‘.

Here, we will concentrate on how your promotional or informational postcards are received. Firstly, you may use yours as a stand-alone promotional device. These can be sent out, or otherwise distributed, to highlight an important piece of business information. This could be an up-coming event – sent as an invitation – or a change of address. It might be to promote a single product or service with a specific offer. There are a wide range of reasons. There is one key point to consider when using your postcards in this way…

Recipients might view either side first

This is a statement of the obvious, but it isn’t like receiving a holiday postcard from a friend or relative. In that case, whether the view or the message is first seen doesn’t matter, both sides will be viewed. Here, many businesses forget that they have to attract instant attention on either side of the printed piece. It’s too easy to assume that a recipient will see the illustration side first and then turn over to the copy. Business folk might simply pick up the copy side, not be quickly engaged – because they haven’t seen the ‘start’ of the message – and simply discard the piece you’ve invested time, effort and funds in creating, and move on to the next piece of post they have to deal with.

A second use is when the card is part of a promotional pack, perhaps with a letter and brochure. The key point here is this…

The postcard should carry the complete story

The assumption this time can be that the recipient will access all pieces of the communication, and in the order you wish them to do so. Therefore, the complete story makes sense. However, it’s equally likely that they will look at your printed postcard first – or that it will become separated from the rest of the communication. Therefore, it needs to contain all the information for them to be able to take the action you wish. Key benefits, contact advice, and a brief telling of the story should all be part of it. In this way, it stands the best chance of working as a stand-alone product if that becomes necessary.

So, just two simple points; use our high quality printing facilities for your postcards when complying with either to give yourself a much better chance of gaining the reaction you wish and the response you need.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Direct Mail, Graphic Design, Marketing

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