Leaflet content, printing and design

Leaflets are the basics of many a marketing campaign, and are a low-cost and highly effective way of getting your product or service message across – but you only have seconds to make an impact, or the effort is wasted and the leaflet goes in the bin. Here are leading ways to try and make sure that doesn’t happen, so consider them the next time you’re drawing up a leaflet marketing campaign.

Before you even approach a design and printing company to have your leaflets made – check out PrintUK.com for one of the leaders in the field – create a detailed brief. That means working out who your audience is and how you’re going to address them – getting this right will be critical to your leaflet marketing success and getting you a high return on your spend.

Your USPs

The key is figuring out your company’s USPs – the unique selling points that set you apart from your rivals and attract interest from potential customers whether that is high quality, customer service or if you’re the cheapest.In addition, you need to goad your audience into doing something, such as calling or emailing, so make sure you put a strong call to action in your leaflet content.

Now for the design, and let’s start off with the size of your leaflets. Think about how they’re going to be distributed and what size is best for the job and whether you’re aiming for single-sheet i.e. A5 leaflets or folded leaflets. Don’t be afraid to ask your printing and design company for their opinion about what works best in different situations.

Picture perfect

If you’re planning to hand out the leaflets at an exhibition or other event with lots of people streaming past, A6 is among one of the most effective sizes to get the results you need because it’s relatively small (about the size of a postcard), so it’s easy to handle – and keep.

Now to the other essential element of your leaflet: the core message and how it’s displayed. You’ll need to be strong, dramatic, bold and succinct. Remember, you only have seconds to make an impact and if you crowd your leaflet with lots of text, you’ll just turn people off. Use short sentences and a typeface that is clear and big enough that it catches attention. People will see images on your leaflet first, even from far away, so use high-quality pictures that draw the eye in. Checkout this great link for design inspiration: (https://uk.pinterest.com/explore/leaflet-design/.) If you want cheap professional graphic design checkout our online leaflet design templates

Get it right, and you’ll have it made.

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Join the conversation! 4 Comments

  1. […] of the design and content itself, you’ll find useful tips in our recent blog postings ‘Content and design tips for powerful leaflets that get you results‘ and ‘3 colour design tips for creating fantastic […]

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  2. […] with the low costs of leaflet printing, and the design and content options they offer (Article: Content and Design Tips for Powerful Leaflets that get you Results) along with free accounts available on most social media websites i.e. Facebook, Twitter, Google+ […]

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  3. […] Checkout one of our previous blog posts for a little bit more information on designing and printing your next folded leaflet and direct mail campaign: Content and Design tips for powerful leaflets that get you results […]

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  4. […] Here at PrintUK.com , we pride ourselves on providing high-quality printing in London. If you have a new e-commerce start-up that you need to advertise to a wider audience, you may be surprised by how much our printing services can help you. If you need some ideas for your design and printing, feel free to check out our previous blog entries here: Content and Design Tips For Power Leaflets That Get you Results […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Graphic Design, Leaflets, Marketing, Online Design, Printing

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