Leaflet Printing

Leaflets are a great way to get your business out there and interact with potential customers. Whilst most businesses find it easy to get the design elements of their leaflets right, some have trouble with using colour effectively. To help your business get it right, we’ve put together a list of of three tips for using colour in your leaflets.

1. Get the combination right

Using colour effectively is all about getting the combination right. How many marketing leaflets do you get through your letterbox where the colour combination makes your eyes hurt? You don’t want your leaflet to be one of those. Try mixing and matching a range of different colours before committing to a combination, that way you can make sure the colour combination works before you start your leaflet printing.

2. Use your brand colours

If you’re stuck for ideas on how to use colour in your leaflets, then why not just use your branding colours? Many businesses don’t realise that as well as being tools for marketing, leaflets are also a great way to get your brand out there. In order to make your brand as strong and recognisable as possible, you need to make sure that you include your colours across all aspects of your business, from your website and blog, to your brochures, leaflets and business cards. This kind of comprehensive coverage strengthens your brand identity, and makes it more recognisable to your customers. Once you’ve decided on the design elements of your leaflet, you should try branding it out in a few different ways, using different colour combinations from your branding. This way you can make an informed decision on which colours work best to make the leaflets instantly recognisable as a part of your brand.

3. Don’t overpower your message

The main thing to remember when using colour in your leaflets is to make sure that it doesn’t overpower or obscure your message. Time and again brands throw too much colour at a leaflet or brochure, and in the end all it does is detract from the message by overwhelming the reader or making the text unreadable. For colour to be effective it needs to complement what you’re trying to say without drawing attention away from it.

If you are looking to improve your brand awareness and want more tips on how to make your leaflets stand-out from the crowd then checkout these articles:
Five ways to make your flyers stand-out from the rest!
Top 10 leaflet Design Tips – to help you design the best leaflets.

PrintUK.com
T: 0845 2993 923
E: Hello@PrintUK.com

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Join the conversation! 2 Comments

  1. […] We know that blog posts offering tips often use larger numbers than this, but we are concentrating here on two key uses for the stylish 330 gsm colour gloss postcards you can design and print through PrintUK.com. In terms of the design and content itself, you’ll find useful tips in our recent blog postings ‘Content and design tips for powerful leaflets that get you results‘ and ‘3 colour design tips for creating fantastic leaflets‘. […]

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  2. […] strengthens your brand identity, and makes it more recognisable to your customers” Blog Post: 3 Colour Design Tips for Creating Fantastic Leaflets. For example, when you’re designing your business cards, you should aim to incorporate […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Graphic Design, Leaflets, Marketing, Printing, PrintUK.com

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