Letterhead Printing and design

A letterhead may be your customers’ first opportunity to learn about your business; like a well-designed book cover, it can help to create an immediate impression. Blank paper lacks the formality that suggests a business is a serious player in the market, while a badly designed letterhead with spelling mistakes or incorrect contact details could be immediately off-putting to potential clients. However, a well-designed and printed letterhead conveys a sense of professionalism and self-importance that will encourage the reader to take note of the content of the letter.

What information should be included on my letterhead?

Simplicity is often key, as a design that is overly cluttered or complicated may potentially put off your clients. As a minimum it should include your company logo – the same that is to be seen on other stationery, company vehicles or leaflets, so that your brand is instantly recognisable – with fonts that are universal across the business. You may also wish to include a strapline, if you have a suitably inspiring one, in addition to your business website and key contact information (address, telephone number and email address). If you choose to put the names of company directors on the letterhead, under English and Welsh law (Letterheads and requirements) this must be a full list, not a partial one. There is no obligation to list directors if you would prefer not to.

The importance of choosing the right paper

Choosing the correct paper for your letterhead is also important, and can convey a powerful message to your customers. The appropriate weight, colour and texture of the paper will contribute to the individuality of your brand, so it is worth having in mind how your clients will perceive your company when they receive mail from you. It may be appropriate to have a different type of paper for different letters: a white, lightweight paper may be suitable for regular mailings, used for advertising, which will lessen your costs; but quotations, which are essential to generate more business, might stand out if printed on a heavier cream or ivory paper – which will also set your business aside from your competitors. Checkout one of our previous blog pieces for more helpful tips: How to make your business stationery stand out.

A professional image for your brand

Whichever paper you opt for, remember that the letterhead itself should be the same across all media, in order to reinforce the brand and to create a professional image for your business that will remain firmly in the minds of your customers when they are ready to place an order. Explore PrintUK.com’s range of letterheads to find out how your business could benefit.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Graphic Design, Marketing, Printing

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