Leaflet Printing

Leaflet printing and distribution is one of the most popular forms of marketing for small and large businesses alike, with direct mail, newspaper inserts and letterbox drops typical examples of how companies aim to reach their target audience. Critics would argue that a leaflet being delivered to a consumer’s home amounts to little more than junk mail, but research demonstrates that in fact people are more likely to respond to a flyer than some other forms of marketing.

The facts supporting the effectiveness of leafleting are compelling:

Homeowners don’t throw leaflets away

Contrary to popular belief, many homeowners do not dispose of leaflets on receipt. In one survey, nearly 80% of respondents confirmed they kept flyers or passed them to friends. Most retained the leaflets for at least a few days, with some keeping them for over a week, by which time they may have decided whether to take advantage of the service being offered.

What is clear, however, is that leaflet distribution must be targeted in order to gain a positive response. There’s little point, for example, in a business that offers private tuition for primary school pupils spending capital on distributing leaflets to an estate that is dominated by bungalows where the local population is likely to consist of elderly residents. Demographics of each area must be considered if the marketing is to reach the business’ target audience.

Printed flyers are memorable

Because leaflets are a physical form of marketing, they are more memorable than other types of media. A well-designed flyer (Leaflets: holding your reader’s attention and avoiding the bin) will grab the reader’s attention instantly and a well-written strapline (How to write an effective slogan for your business) can convey a powerful message in just a few words. Colours, carefully chosen to reflect the nature of the product or to appeal to the target audience, can be both attractive and manipulative.
Furthermore, many householders retain leaflets that they think may be of value in the future and display them prominently, such as on a noticeboard in the kitchen. In this way direct leafleting is a powerful marketing tool that other forms of advertising are not, in that it can stimulate long-term interest in your business rather than seeking an instant, reactive response from a consumer. So don’t be surprised if you’re approached by a customer many weeks or months after they first saw your flyer.

Familiarity = favouritism

A point proven by psychologists, repeated marketing helps to embed your business’ brand in the consumer’s mind, meaning it is more likely they will regard your company favourably as well as selecting you above your competitors when they have need to make use of your services. Also, they are more likely to recommend you to friends and family, even if they have no direct experience of purchasing from you.

Give your business the marketing boost it deserves!

If you want your business to benefit from the benefits of leaflet distribution, you need a well-designed and attractive flyer, so get in touch PrintUK.com to see how your brand can benefit.

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Join the conversation! 3 Comments

  1. […] Couple great design with leaflet or flyer printing or a newsletter that stands out from all of the other mail that goes through people’s doors every day will ensure that people will pick their leaflets up and start to learn about what you’re trying to achieve. In the course of an hour a volunteer can leaflet up to 200 houses source: (How many leaflets can you deliver in an hour.) but more importantly read why:Why leaflet distribution is the best way of promoting your brand. […]

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  2. […] Flyers or leaflets are being doled out on every street corner in the summer, so you need to make sure yours stands out from the crowd. Using one of our expert designs and perfect flyer and leaflet printing at PrintUK.com is a great start! Make sure you pay attention to your street team too; opt for brightly coloured clothing and big smiles to grab the attention of passers by. Another thing that almost guarantees the success of a flyer is a coupon code, so try and factor one of those into your design! Read more here about why leaflet distribution works in growing and developing your brand. […]

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  3. […] Another simple way to track an individual customer as having been acquired through offline media is by putting unique contact information on such marketing materials. Setting up an alternative URL is relatively simple, and can be done with the help of Google’s URL Builder, a tool designed specifically for measuring the success of a variety of advertising campaigns. If you have a variety of types of flyers, leaflets, and business cards, you may wish to build a customised URL for each in order to differentiate between them, and thus measure their success. The same can be done with e-mail addresses and phone numbers, ensuring that a unique address or number is associated with each type of advertising material. Measure the ROI of your print marketing campaign and you will find that the results can and most often do easily outperform other marketing tools. Checkout one of our previous blog pieces: Why leaflet distribution works in bringing your brand to your customers […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Leaflets, Marketing, Printing

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