Brochure design and printing

A good brochure remains one of the most powerful marketing tools a company can have in its branding arsenal. Mixing tactility and convenience, printed brochures give your target customer the perfect reference point for the products and services that you offer. That does not mean, however, that all brochures are of equal value and crafting the right one will take some critical thought.

In fact, many brochures fall at the first hurdle, by failing to make an impact in their opening pages. Here are three key tips on getting this right:

• This book will be judged by its cover

You can fill your brochure with all the compelling, well written, informative content in the world. If the front cover does not give the reader a good reason to open it up, you may as well have stapled together some blank pages. The front cover should be flashy enough to get your target customer’s attention, but simple and straightforward enough for them to understand what they are looking at. Avoid technical jargon, but use language that plays up the importance of the information held within.

• If it’s over eight pages, include a contents page

For short brochures, a contents page is usually a waste of space, for anything above six pages it might be worthwhile, and for anything over eight pages it is essential. Believe it or not, there is an art to a good contents page. As this is the front-of-house for your brochure, it has to be inviting and absorbing, exciting the reader about what they are about to read. Use your imagination and avoid the temptation to just drily list what’s on each page.

• A question of layout

Always remember, when it comes to brochures, information is the key component. But how do you know what information is important and how to structure it? The simplest and best method is to ask yourself the following questions:

1. What questions does the average reader have about the product?
2. What order will they have those questions in?

How you answer should dictate the contents and layout of your piece.

For a couple more tips on how to layout and design your brochure checkout one of our previous articles: A guide to printed and digital brochures.

Some other great sources of information:
http://www.businessknowhow.com/directmail/ideas/brochures.htm
http://smallbusiness.chron.com/brochures-important-marketing-66450.html

If you are looking to utilise brochures in your business branding, then trust PrintUK.com. We have been designing and printing high quality brochures for years and know just how to give yours the full impact they require.

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  1. […] you want to truly harness the power of brochure marketing checkout out of our previous blog posts: Beginning your brochure: 3 Key Tips on Presentation , then contact Print UK today. We are specialists in high quality brochure printing that will bring […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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