Seven top tips for creating perfect flyers online.

When used correctly, well-designed flyers are a powerful and effective advertising tool, particularly if you have a local audience that needs your goods and services. To ensure your message is one which customers just can’t ignore, use these top seven tips to achieve the premium results you need when carrying out your flyer printing.

Target your audience

Delivering flyers in your local area, arranging to have a stack at relevant events and handing them out at your premises are all obvious ways of reaching an audience that is likely to be interested in what you have to offer.

Good content

Uninspired, poorly written and inaccurate content is going to get binned! If English isn’t your thing, use a professional and ensure thorough proofreading takes place before printing.

Call to action

If you want your audience to call, phone or log on, make it easy for them with graphic design that emphasises what they need to do.

Eye-catching

Use folded leaflet printing in bright colours, creative shapes or with intriguing illustrations to bring plenty of visual appeal to your flyer.

Synchronise with other media

Give your customers all the information they need to find you online or get in touch by phone on your flyer. Remember that a flyer is only one strand of a marketing strategy, so ensure readers can easily access the other places where your goods and services are available.

Freebies are fantastic

Whether you offer a 20% discount on presentation of the flyer or organise a giveaway for customers who respond, freebies are a great way of improving customer engagement and providing a premium retail experience.

Immediacy

One of the real strengths of flyers is their immediacy. Giving them out at a trade show with details of a prize draw for any returned to your stand, for example, provides an immediate offer that is easy for customers to take advantage of (no logging on or opening an envelope, for example) and offers an instant chance of reward. What’s not to like?

Use these top tips to ensure that you produce premium flyers which are used in a way that maximises the results you want.

Other great sources of information on creating and marketing with your flyers are
https://blog.printuk.com/2015/04/10/five-ways-to-make-your-flyers-stand-out-from-the-rest/
http://tightwadmarketing.com/flyer.htm

If you want help with inspiration or would like to discuss a project get in touch with us today and a member of our team will help you through everything.

PrintUK.com
0845 2993 923
hello@printuk.com

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Graphic Design, Leaflets, Marketing, Printing

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