Leaflet printing and design, avoid the bin

If you’re looking to get your business out there, leaflet printing is the way to do it. When done right, they get your message straight into the eye line of your audience, but get them wrong, and it’s bin fodder. Checkout this infographic just to prove how important promotional items are.

Here are some handy tips:

Be eye catching, but don’t go too far

Your leaflet will need to stand out if it’s going to avoid becoming recycling. A large headline can let the reader know what they’re holding straight away, and clear, interesting imagery also works for jumping off the page.

Don’t ramble

Keep wording clear and concise, the reader will be instantly put off by too many words. If you go over the top with your copy you risk diluting the key message, so define what you want to say and keep it simple.

Design matters

Load your leaflet with crazy colours and images, and you’re more likely to give someone a headache than any useful information on your business. Make it really minimal and it could look boring. There’s a good balance in designing your leaflet that can be found in spacing it properly, limiting your fonts and sticking to colour schemes. If you’re going to use images, make sure they’re relevant to what you want to say. Checkout some of our design agency leaflet print templates for inspiration.

Think shape

A standard leaflet might be all you need, but when thinking about your design, give some thought to how shape could make it stand out. As an example, a leaflet for a plumber might be made more interesting if it was the shape of a tap. The medium can be the message, and a bespoke design and some nice stock could put you head and shoulders above the rest.

Talk to them

This seems obvious, but using words like ‘you’ and ‘your’ is more personal and automatically makes the reader feel more engaged. They’re imaging their need for your business instead of another person’s.

Above everything else, remember that your leaflet needs to be persuasive without being invasive, and should be clear and professional. Follow these tips and you’ll be on your way to a leaflet that will do your business proud.

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Join the conversation! 3 Comments

  1. […] form of marketing, they are more memorable than other types of media. A well-designed flyer (Leaflets: holding your reader’s attention and avoiding the bin) will grab the reader’s attention instantly and a well-written strapline (How to write an […]

    Reply
  2. […] one that can also easily be read and actioned. Also checkout one of our previous blog posts:  ‘Leaflets: holding your reader’s attention and avoiding the bin’ as this should also prove useful in creating and printing the most effective impactful […]

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  3. […] Therefore, an eye-catching leaflet that includes striking photographs is the perfect way to sear your brand into your audience’s mind-set. Checkout one of our previous blog articles: Leaflets: Holding your reader’s attention and avoiding the bin. […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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