Leaflet Printing and Direct Mail

Direct mail continues to be a popular and effective form of marketing communication, particularly if used as part of a multi-media campaign. Intriguingly, it has several significant advantages over electronic forms of communication, particularly when the possibilities that high quality printing can provide are taken into consideration. Here are five ways that using the right graphic design and printing techniques can transform your marketing outcomes.

Innovative designs

Using intriguing sizes, formats and graphic design for your leaflet printing can all ensure that you stand out from the crowd for the right reasons. Why not try direct mail in a folded style that doesn’t require an envelope, for example?

Tailored to your audience

The wide selection of colours and sizes that are available for high quality printing jobs ensure that there’s something suitable for every target audience, which can be adapted to different promotions and events.

Complement your other communication forms

Skilled graphic design and printing expertise ensure that features such as your corporate branding and key messages can be consistent in both your online and offline communications. This achieves a synchronised presence that is highly effective.

Target a niche market

There are still a considerable number of people in the country who don’t use the internet, as well as a number that only use it selectively. By using direct mail, particularly when it’s high calibre and personalised, it’s possible to effectively engage with this attractive but often hard to reach market.

Give added value

Rewarding loyal customers with added benefits such as Christmas cards, calendars or perhaps free samples, attractively packaged, are great ways of making sure they continue to buy goods or services from you rather than the competition. Use premium printing to ensure the extras you offer are completely irresistible.

Direct mail is a useful communication method that ensures your message reaches people in an appealing manner, which makes engagement with what you have to offer an effortless and rewarding activity. Use innovative, high quality printing and some cutting-edge graphic design to ensure your mail is the type your customers can’t wait to open and read. Get in touch now to find out how PrintUK.com can help.

Here are links to two fantastic articles on direct mail. Offering up more information and proving that direct mail is still an incredibly successful type of marketing that has surprisingly high conversion rates in comparison to other marketing activities.

Additional direct mail link in help achieving the most out of your campaign.
http://www.entrepreneur.com/article/242731

Advertisements

Join the conversation! 1 Comment

  1. […] Business cards can be used for so much more than sharing your contact information. Why not use the cards to share a discount code? Simply attach the business card to the front of your direct mail brochure for a low cost way to bring your marketing materials up-to-date. You can read more about the ways high quality printing can add value to your direct mail here. […]

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

Category

Graphic Design, Marketing

Tags

, , ,