Brochure Printing and Design

Stateless of the nature of your organisation, there are many benefits associated with communicating your offerings in both digital and printed brochures and there are a number of formatting considerations to be made.

Give your prospects a choice

Although the digital revolution has created the need to provide digital versions of your brochures, it is important not to neglect the printed booklet. Many people prefer having something physical to hold on to and read. Offering both printed and digital versions of your brochure lets your prospects choose how they would like to process your information. Whats the best way for me to market my SME? Brochures, Flyers or Posters?

In-person interactions and printed booklets

When interacting with prospects in person, whether at a trade show, convention or another face-to-face setting, having a brochure to hand communicates professionalism. Also, giving a prospect a physical brochure is a more personal form of communication than directing them to a website.

Another point of contact

In the selling process, it is generally believed that the more points of contact between businesses and prospects, the more trust is built. A brochure provides another point of contact so that, in addition to communicating your brand, products and services, more trust can be gained. A great article to read is: Why brochures that are done right are one of the most important marketing tools for your company.

A cost-effective form of marketing

Brochures are usually far cheaper than other marketing mediums like billboard placements. Even better: the more you buy, the cheaper it gets. At PrintUK.com, you can order batches of between 250 and 50,000 brochures.

Formatting considerations

You have a variety of formatting options that will enable you to produce a brochure that suits your needs. For businesses with prospects who are likely to be on the move as they digest sales literature, A6 or A5 brochures that can easily fit into a briefcase, rucksack or pocket may be the best option. If your prospects will probably read their brochure at home, you may wish to choose a larger brochure.

You can select not only the page and batch size, but also page orientation and thickness, among other things. Whether you want to upload your own files, select a pre-existing template or get a bespoke design, at PrintUK.com, we are ready to help. To order your brochures visit us at PrintUK.com. For more assistance email us at hello@printuk.com, or call us on 08452993923.

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Join the conversation! 1 Comment

  1. […] For a couple more tips on how to layout and design your brochure checkout one of our previous articles: A guide to printed and digital brochures. […]

    Reply

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Direct Mail, Marketing, Online, Printing, World

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