brochure and leaflet printing

As you create an outstanding printed leaflet or brochure – one that will grab the attention of those who receive it through your good design choices – there is one other key area that is sometimes neglected. It’s making sure that the language used, and how things are said, matches the expectations and needs of your audience. Here are four key areas to consider…

• Talk to your audience rather than at them

You’ll know how frustrating conversations can be when this is happening. It’s the same in print; people need to know you are on their wavelength and are interested in them, rather than simply have them buy something or use a service.

• Assess “you” versus “us”

Following-on from the previous point, one simple test is to check through your content and count the number of times you mention the reader in any way, compared to references to your company. Often, the latter will win the count, and the company will lose out. Aim to have considerably more audience mentions – some of these can be “we” phrases, but only where it’s clear you mean company and customer working together. Checkout out one of our previous blog articles to see the why the personal language is essential: Organising a corporate event? Why personalised well designed invitations are essential.

• De-jargonise the content

Every business has a “private” language – those terms, phrases and sayings that insiders understand and take for granted, but those reading the brochure or leaflet simply don’t. This can makes readers feel excluded, or not intelligent enough to risk doing business with you. Keep your language as simple as you can; if specialist terms have to be used then offer a clear explanation.

• Keep your content short and sharp

You may have a lot to say, and that’s okay. However, in terms of your presentation, look to create shorter sentences rather than longer ones. Split the copy up into brief paragraphs, with white space around to help them stand out. This gives the appearance of easy-reading, even if there is a lot said.
Checkout the content marketers digest blog post for a few more tips: What to write and how to write it.

• Be Positive

I think being positive is the most important and probably the least used in content writing. Yes you want to be descriptive yet concise but you want to help your customers or potential customers and the only way to do that is to write positively and offer up ideas and suggestions in which they can benefit and show them how you and your company can positively impact them. Great little article: The power of positive thinking in business.

The team here at Print UK will help you deliver stunning products, and a visit to the appropriate web pages now will introduce you to many stunning design templates, and quickly get you started on this rewarding process of premium brochure or leaflet printing. Do make sure, as you engage in this creativity, that your words don’t let you down!

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  1. […] means you should be brutal about what you include in your Poster (Blog Post: Choose your words with care.) – key details which will help to make the sale only. If it’s a gig or event, include […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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