In today’s networked world, practically every business has its own website and social media presence. It can sometimes seem that online is the only way to communicate with customers. In this digital era, you could be forgiven for assuming that the business card should have gone the way of the Rolodex and the fax machine. However, the humble business card is far from finished. In fact, it’s even more important than ever!
A couple reasons why business cards will be staying around:
There is a good reason why businesses continue to seek out high quality printing and design services such as from PrintUK.com, and don’t assume that digital fulfills all their communication needs. Part of what keeps business cards alive and relevant is that people still meet each other in real life. Businesses still meet clients, sales staff still meet customers, and business professionals still network (The Importance of Networking). As long as people meet each other face-to-face, there will be a role for business cards.
Far from spelling the death of business cards, the rise of digital seems to have given these little pieces of printed card something of a boost. Most people now receive more emails, LinkedIn requests and Facebook messages than they could ever hope to read in a lifetime. Above this sea of digital clutter, the real-life business card in your hand becomes something a bit more special. It’s a physical reminder of you, your brand and your message ( Business Management Daily: Yes you still need great business cards)
This phenomenon means that there’s now high demand for innovative, exciting and memorable business card designs. At the same time, the digital world has brought complete customisation and convenience to business cards. Using online tools and templates, any individual or business can now simply visit online printing companies like PrintUK.com and create their own unique design in minutes. We have hundreds of customisable templates to which you can easily add your own name, picture and logo – and of course, those all-important social media details! Alternatively, if you can’t find what you need, just contact us for a bespoke quote.
So forget your old Filofaxes, VHS tapes and car phones. Business cards have truly stood the test of time, and they’re still a fantastic way to make a great impression.