Brochure Printing

Thanks for the mention IT Donut

Create your brochures online with: http://www.PrintUK.com

Great, informative article. Worth a read:

http://www.itdonut.co.uk/blog/2014/06/it-donuts-can-i-create-brochures-my-computer

IT for Donuts is our regular Friday feature where we explain a tech term or answer a question about business IT.

This week, is it worth trying to design and print your own company brochures?

design-own-brochures

Do brochures still matter?

Although many companies consider their website to be their most important piece of marketing collateral, there’s still a place for flyers, brochures and other printed materials.

These physical items give potential customers something tangible to take away after you’ve met. Unlike a website, which can be closed in seconds, a leaflet can sit on someone’s desk as a visible reminder of your company.

Limitations of creating your own brochures

You’ll always get the best results if you work with a professional designer and printing service to produce your brochures. But if you’re on a budget, it is possible to create them yourself.

It’s important to be realistic. When designing and printing brochures yourself, it’s very hard to achieve the same standard as brochures that are professionally designed and printed.

If your brochures end up looking cheap or the quality is poor, the do-it-yourself route could prove a false economy.

How to create your own brochures

Professional designers use software like Adobe InDesign or QuarkXPress. As these packages are expensive and complicated, it’s usually best to create your brochure using another piece of software.

You may already have something suitable. Microsoft Publisher is designed for this kind of work and has an easy learning curve. It’s even possible to use Microsoft Word to create brochures.

It will probably be easier to download and adapt a template rather than creating your brochure from scratch. There are thousands of free templates available online. Try Microsoft’s templates for Office, or these Xerox templates.

Template-based brochures can look somewhat generic. However, using a template beats trying to create a design from scratch if you don’t have an eye for design.

Should you print it yourself?

It’s worth thinking carefully about whether you really want to print brochures yourself. It can take hours to print and assemble brochures using your office printer, yet it’s hard to match the finish you’ll get from a printing service.

If you’re printing more than a few brochures, doing them in-house may cost more, too.

Overall, professional printing is usually the way to go, unless you need to quickly run off a few copies of a basic flyer or simple factsheet fast.

Commercial printers will ask you to provide your brochure in a specific file format. If the files you supply are incorrect, this can delay the printing process.

Packages like Microsoft Publisher usually include an option to ‘save for professional printing’. If you’re not confident with this process, you can avoid it by using an online service that offers brochure templates and printing as a single package.

Companies like Print UK provide a start-to-finish brochure service. You can design a brochure online using their templates, then order the printed brochures once you’re happy.

Written by John McGarvey Source: http://www.itdonut.co.uk/

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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