How can we be sure that high quality printing services like those of PrintUK.com will remain relevant and popular for many years to come, even as digital media and the Internet become ever-more prominent? It’s a fair question – after all, none of us can predict exactly what will happen in the future.
However, there are certain characteristics of printed media that are fairly sure to keep it a central part of most organisations’ marketing campaigns for a long time to come. These include…
At a time when smartphones and tablets holding a wealth of information are taking on increasingly feather-like weights, there’s something reassuring about the very real physical weight of a postcard, flyer or leaflet. It makes you feel like you’re clutching something truly substantial.
We’re all familiar with the rustle of a newspaper or the subtler sound of a brochure or leaflet being folded over. We use these sounds to dictate our reading rhythm, but they’re also just very pleasant noises in their own right, with something pleasingly organic about them.
Certain printed media that you pick up – whether it takes the form of a postcard, envelope, calendar or something else entirely – is smooth to the touch, while others are rough. Whatever tactile quality the given printed media has, you definitely remember it.
Think of some of your favourite magazines… at least one or two of them are likely to have their own distinctive smell. Some people love nothing more than to plough their nose between the pages of the latest issue of a given magazine – there’s just something about the smell of paper and ink that a tablet or smartphone can’t match.
Yes, believe it or not, looking at a leaflet or brochure rather than a digital screen can even be good for you. Many publishers make a specific point of using only healthy materials for their publications, while looking at digital screens for a long time also increases the risk of short-sightedness (myopia).
Clearly, digital media does serve up such advantages as speed, convenience, ease of distribution and storage. It is firmly here to stay – but for many very good reasons, so is the truly high quality printing of a company like PrintUK.com.