Marketing & Print Strategy

How can we be sure that high quality printing services like those of PrintUK.com will remain relevant and popular for many years to come, even as digital media and the Internet become ever-more prominent? It’s a fair question – after all, none of us can predict exactly what will happen in the future.

However, there are certain characteristics of printed media that are fairly sure to keep it a central part of most organisations’ marketing campaigns for a long time to come. These include…

Weight

At a time when smartphones and tablets holding a wealth of information are taking on increasingly feather-like weights, there’s something reassuring about the very real physical weight of a postcard, flyer or leaflet. It makes you feel like you’re clutching something truly substantial.

Sound

We’re all familiar with the rustle of a newspaper or the subtler sound of a brochure or leaflet being folded over. We use these sounds to dictate our reading rhythm, but they’re also just very pleasant noises in their own right, with something pleasingly organic about them.

Tactility

Certain printed media that you pick up – whether it takes the form of a postcard, envelope, calendar or something else entirely – is smooth to the touch, while others are rough. Whatever tactile quality the given printed media has, you definitely remember it.

Smell

Think of some of your favourite magazines… at least one or two of them are likely to have their own distinctive smell. Some people love nothing more than to plough their nose between the pages of the latest issue of a given magazine – there’s just something about the smell of paper and ink that a tablet or smartphone can’t match.

Healthiness

Yes, believe it or not, looking at a leaflet or brochure rather than a digital screen can even be good for you. Many publishers make a specific point of using only healthy materials for their publications, while looking at digital screens for a long time also increases the risk of short-sightedness (myopia).

Clearly, digital media does serve up such advantages as speed, convenience, ease of distribution and storage. It is firmly here to stay – but for many very good reasons, so is the truly high quality printing of a company like PrintUK.com.

 

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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