Print vs digital

Now may be an age in which one can conveniently create leaflets online through a website like PrintUK.com, but you might ask the question: why bother with print marketing at all? Why not entirely confine your marketing to digital?

Alas, those thinking this way are already some 10 years behind the times. That was when, with newspapers being widely shut down and magazines substantially cutting their staff, we seemed firmly headed to a future of paperless marketing. In recent years, however, it seems that printing has experienced something of a resurgence. For those who have always defended print, it was obvious that things would be this way.

It parallels what has happened with vinyl records lately: for all of the immediacy and convenience of digital music downloads, people just love the tactile quality of vinyl. There’s nothing quite like removing a vinyl record from the sleeve, marvelling at the larger size album art and placing the record on a turntable, before getting lost in the higher sound quality offered by this medium.

There’s a sense of occasion to handling a vinyl record, and it’s that experience that you should be partly aspiring to with your printed materials. However, far from being a merely intriguing or specialised “alternative” to your digital marketing, there’s no reason why print can’t go hand in hand with your digital communications, as part of the complete multichannel campaign.

In truth, print isn’t being revived, so much as reinvented and made absolutely relevant once more in a digital world. You could create leaflets online that specifically drive customers to your digital presence, with details of your website URL, Facebook page and other social media information. QR codes have become particularly widespread in recent years, creating a direct link between your printed and digital promotions via a customer’s smartphone or tablet.

Print media – whether in the form of leaflets, posters, brochures or something entirely different – certainly remains entirely relevant in theory, being more difficult to ignore and more physically engaging that an email or social media post, and statistics back this up. Research has suggested that while users tend to merely ‘scan’ web pages or emails, magazine readers see 90% of all of an issue’s pages, and tend to pick up a copy of a magazine several times a day on several days.

These are all factors that make it a good idea to create leaflets online to incorporate into a comprehensive multichannel marketing campaign – and PrintUK.com can help you to make it all possible.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

Category

Products

Tags