Personal branding is one of the hot SEO (Search Engine Optimisation) trends for 2017. Having a personal, individual, unique brand helps market your business in multiple ways and therefore it should be included in your search engine optimisation strategy if you want higher domain and website rankings. Personal branding involves building an individual personality and […]


There’s no denying that printed media can be a powerful tool for promoting and marketing your business. Business cards allow you to make a good impression on potential contacts in the business world, while brochure printing enables you to grab prospective customers’ attention. Leaflets and flyers are a great way to convey your core USPs […]


The price of producing and distributing printed media and advertisements is generally very low in comparison to alternative marketing mediums. However, if you are on a tight budget, you may wish to lower your advertising costs even more. After all, reducing the cost of your advertising campaign frees up money to spend on other aspects […]


Flyer printing is a fantastic tool for building buzz about your business. Typically they are designed to be less textually-dense than printed leaflets or brochures, but they are more personal than posters. As a result, they can intrigue customers without overloading them with information. They’re also more versatile than you might expect: you can deploy […]


Printed advertising materials, such as printed leaflets and posters, are very cost-effective and are highly efficient at generating customer interest in localised areas. Consequently, they are usually deployed by start-ups and smaller businesses. However, larger businesses and even multi-national corporations can benefit from using printed advertising. No matter how big your business is, you should […]


If you need to advertise your business effectively in your local area, poster printing represents one of your best options available . They can be put up nearly anywhere and can be seen by hundreds of people in a single day. However, in order to attract viewers’ attention, they need to be visually arresting. There […]


The common train of thought is that traditional and digital marketing are in opposition to one another, but they are not mutually exclusive and shouldn’t be treated as such. The best business strategies employ both marketing channels simultaneously, playing to each of their unique strengths. This is known as cross-media marketing and it’s a difficult […]